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Team

Matt Jones, JD, CFP® Photo
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Matt Jones, JD, CFP®

President

Matt Jones, JD, CFP®
President

Matt Jones leads the investment strategy at Legacy Capital and also serves as financial advisor to affluent clientele throughout the United States.  His areas of expertise include asset management, estate tax / wealth transfer planning and life insurance planning.

While a practicing attorney, Matt worked at three of Arkansas’ largest law firms. He also spent part of his career with investment banking firms Morgan Keegan, Inc. of Memphis and Stephens Inc. of Little Rock. His combined experience provides him a distinct understanding of the relationship between financial, legal and emotional issues, as well as the family dynamics faced by affluent families in the context of their planning.

A non-practicing member of the Arkansas Bar Association, Matt is a CERTIFIED FINANCIAL PLANNERTM professional and also holds several securities (6, 7, 63, 65) and insurance licenses (AR Ins. License #15398; CA Ins. License #0B87780). He has been named to the Arkansas Business “Top Forty Under 40” list and was also honored by Inviting Arkansas as one of 10 “Movers and Shakers” in the state’s business community. Matt is also a multiple qualifier for MDRT’s exclusive Top of the Table recognizing the life insurance industry’s top advisors.

Matt received a BSBA in Financial Management from the University of Arkansas (where he lettered in tennis) and his Juris Doctorate from the university’s Little Rock School of Law. He has been active in the community, serving on several non-profit boards and is currently involved in a variety of ministries. Matt lives in Little Rock with his wife Pati, and their children Ridgway, Riley and Reese, and enjoys tennis, golf, basketball and cycling.

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Jason Prather, JD, LLM Photo
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Jason Prather, JD, LLM

Managing Principal

Jason Prather, JD, LLM
Managing Principal

Jason Prather has extensive experience in sophisticated tax and estate planning strategies and advises affluent clients nationwide in the areas of estate and gift tax, wealth transfer, life insurance planning and tax strategies. Earlier in his career, he was a partner in the tax section of Forth Worth’s prestigious Cantey & Hanger, LLP law firm. Both as attorney and financial advisor, Jason develops strong relationships with clients’ attorneys and tax advisors, working with them to help create solutions that address the often-complex relationship between the financial products and legal structures frequently utilized by wealthy families.

 Licensed in Arkansas and Texas, Jason is a non-practicing member of the bar associations of both states. He holds several securities (7, 63, 65) and and insurance licenses (AR Ins. License # 255525), and is a multiple qualifier for MDRT’s exclusive Top of the Table which recognizes the life insurance industry’s top advisors.

Jason earned a BBA from Texas Christian University, a Juris Doctor from the University of Arkansas at Fayetteville School of Law, and a Masters of Law (LLM) from Southern Methodist University. He lives in Little Rock with his wife Rosemary and their children Jacob and Jackson.

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Bob Roberts

Chief Operating Officer

Bob Roberts
Chief Operating Officer

Bob Roberts joined Legacy Capital in 2019, after an extremely successful 30 year career at Baptist Health. His initial role, in 1988, was Assistant Vice President of Finance. In 2008, he was promoted to Senior VP and CFO, and became Executive VP/CFO in 2014.

Having joined the firm at a critical time in its evolution, Bob will be responsible for overseeing strategic growth, implementing the expansion into additional locations, and recruiting and integrating advisor teams and individual advisors into the Legacy Capital family.

Bob earned Bachelor’s and Master’s degrees from Indiana University in Trumpet Performance, and a Master of Professional Accountancy degree from Baylor University. He began his career as a CPA with KPMG and Arthur Andersen before moving on to Baptist Health.

Bob is very active in the music ministry of Immanuel Baptist Church as a trumpeter and also performs regularly with the Natural State Brass Band.  He was involved for 13 years as a board member of Bethany Christian Services of Arkansas, an adoption agency. When not working or playing trumpet, Bob enjoys golf and activities with his wife, Stacy, and their three adult children.

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Josh Danforth, MBA, CFP® Photo
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Josh Danforth, MBA, CFP®

Wealth Advisor

Josh Danforth, MBA, CFP®
Wealth Advisor

A key member of the firm’s investment committee and a wealth advisor, Josh is laser-focused on managing risk. He relies on robust analytics to vet and select only the most suitable investments to complement a client’s risk tolerance and long-term objectives. His investment discipline starts with a strong core of stocks and/or bonds for every client. Additional satellite components are then integrated where appropriate, helping to minimize correlation and portfolio drawdown in challenging markets and enhance risk-adjusted returns.

As wealth advisor, Josh works closely with his clients to design and implement customized,  comprehensive financial plans. His areas of expertise include asset allocation and portfolio design, calculating retirement income, and insurance planning.

A graduate of the US Air Force Academy, Josh spent several years flying KC-135R air refueling aircraft. Following his military service, he earned an MBA and completed the extensive requirements to become a CERTIFIED FINANCIAL PLANNERTM professional. He holds Series 7 and 65 securities licenses as well as AR Ins. License #8555436. Prior to joining Legacy, Josh spent eleven years as a financial advisor with Merrill Lynch.

 Josh lives in Little Rock with his wife Dawn and daughter Ryan. He is involved with a number of charitable causes and ministries. His hobbies include racquet sports, cycling and the outdoors.


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James (Jay) W. Gentry Photo
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James (Jay) W. Gentry

Managing Director

James (Jay) W. Gentry
Managing Director

Jay Gentry has been a financial services professional since 2002, spending seven years with Northwestern Mutual. He then served as the life and disability insurance specialist at Hagan-Newkirk, and most recently as partner/managing director of Chandler Advisors, responsible for the firm’s strategic growth.

Throughout his career, Jay has specialized in serving medical and dental practitioners, business owners and corporate executives, helping to ensure they have effective plans in place that address the unique needs of their professions.

Jay received a BA from the University of Arkansas at Little Rock in jazz studies, with an emphasis on bass performance. He later studied with classical bassist John Dahlstrand in Little Rock and France, and with the innovative funk guitarist Regi “The Teacha” Wooten in Nashville. A constant learner, Jay is currently working towards completing the requirements to become a CERTIFIED FINANCIAL PLANNERTM professional.

Active in the community, Jay serves as president of the board of the UALR Friends of the Arts.

He lives in Little Rock with his children, Maddie and Gavin. When not working or studying, he enjoys golf, reading, and playing music at various clubs, parties, and festivals.

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Jessica Sorg, FALU Photo
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Jessica Sorg, FALU

Director of Underwriting

Jessica Sorg, FALU
Director of Underwriting

Jessica joined the firm in 2005 and has been the Director of Underwriting since 2013. She has built relationships with the underwriting departments of all of the major carriers. Well-versed in their product offerings, Jessica makes recommendations to Legacy advisors and assists with product illustrations. After careful review and analysis of clients’ medical records, she negotiates and advocates for them with various carriers to achieve the most favorable rating and associated pricing.

Jessica holds a B.S. in Health and Applied Science from the University of Central Arkansas, and successfully completed the rigorous requirements to be a Fellow of the Academy of Life Underwriting (FALU). She lives in Maumelle, Arkansas with her husband and two children. In addition to attending her children's various sporting and school events, she is active with a local women's shelter, Women & Children First, serving as the Secretary for their "Peacekeepers" Board.

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Casey Pitts

Client Service Associate

Casey Pitts
Client Service Associate

Casey has been with the firm since 2007 and became licensed in health and insurance at the end of 2008 (AR Ins. License #344551). As Client Service Associate, she assists in handling clients’ requests on both the investment and insurances sides of the business. She also helps with annual policy reviews, manages the client database and generally makes sure that nothing falls through the cracks.

Casey holds a bachelor’s degree in marketing from the University of Central Arkansas, and spent a summer studying in Colima, Mexico. Married and the proud mother of sons Reid and Redmond, Casey enjoys the outdoors, running and cooking for her family.

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Lauren Young

Registered Client Service Associate

Lauren Young 
Registered Client Service Associate

Lauren joined Legacy Capital in 2015 after spending eight years as office manager and portfolio administrator for a local asset management firm. She prepares and processes account paperwork, coordinates client cashiering and wire requests, assists in collecting year-end tax paperwork, and follows through on all advisor reallocation instructions. She also serves as bookkeeper and as personal assistant for two of the firm’s principals.

She holds a Series 7 securities license and is studying for the Series 63 exam. Originally from Benton, Lauren lives in Maumelle with her daughter.

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